What this website collects, and what it does with it

Last updated November 2026.

Who this covers

This policy covers Preserve Chiropractic and Wellness, 15989 Preserve Marketplace Blvd, Odessa, FL 33556, and the website at https://www.preservechiropractic.com. It describes the website. Information collected inside the practice as part of your care is handled under the practice's clinical records policy, which you are given when you become a patient.

What you give us directly

If you submit the callback form, we collect your email address and phone number, and optionally your first and last name, the best time to reach you, whatever you choose to write in the message field, and whether you agree to receive text messages. It is used to contact you about your enquiry and it is stored in the practice's customer relationship system.

Please do not use the message field for detailed medical information. It is a scheduling and enquiry form, not a medical record, and the right place for your health history is in the room.

What is collected automatically

• Standard web request information such as your IP address, browser type, the page you requested, and the page you came from.
• Analytics and advertising cookies, where a tag container is configured. These record how pages are used, which page produced a call button click, and whether an enquiry was submitted.

Advertising and measurement

This site can report conversions to Meta, which is how advertising spend is measured against enquiries actually received. Two things are worth knowing about how that is done here.

• Identifiers sent to Meta are hashed before they leave our server. Meta receives a one way cryptographic hash of a phone number or email address rather than the value itself.
• The free text you type into the message field is never sent to Meta or to any other advertising platform. It goes to the practice and stops there.

Who else sees your information

The practice, and the service providers it uses to run the website and manage enquiries. Those providers process the information on the practice's instructions. Your information is not sold.

SMS Messaging & Compliance

Text Message Program Terms & Conditions

By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.

Opt-In & Consent:

• You will only receive messages if you have explicitly opted in
• We maintain timestamped records of all opt-in actions
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws

Opt-Out Instructions:

• You can cancel SMS notifications at any time by replying "STOP"
• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
• All opt-out requests are processed immediately.

Message Frequency & Content:

• Message frequency varies based on your interactions with our business
• Messages will be directly related to the services you have requested
• We do not send promotional content without specific consent

Help & Support:

• Reply "HELP" for assistance or contact us at[email protected]
• Customer support is available during regular business hours

Carrier Information:

• Standard message and data rates may apply
• Carriers are not liable for delayed or undelivered messages
• Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers

SMS Data Protection Statement

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We implement strict data protection measures to safeguard your SMS opt-in information and consent records.

Cookies and Tracking Technologies

Our Site may use cookies, web beacons, and similar tracking technologies to collect information about your browsing activity. Cookies are small data files stored on your device. You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of our Site.

Third-Party Analytics

We may use third-party analytics services (such as Google Analytics) to help us understand how visitors use our Site. These services may collect information sent by your browser, including your IP address and pages visited. This data is used solely for analytical purposes.

Information Sharing & Disclosure

We do not sell, rent, or trade personal information. We may share information with:

Service Providers:

• Third-party vendors who assist in our operations (e.g., payment processing, appointment scheduling)
• SMS aggregators and providers solely for the purpose of delivering messages you've consented to receive
• All service providers are contractually obligated to maintain confidentiality and security

Legal Compliance:

• If required by law, legal process, or to protect our rights
• In response to valid law enforcement requests or court orders

Business Transfers:

• In case of mergers, acquisitions, or sale of assets
• In such cases, your data remains protected under the terms of this policy

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Cookies and how to refuse them

The first time you visit, a bar at the bottom of the page asks whether to allow advertising cookies. Until you accept, advertising tags run with cookies switched off and no enquiry is reported to Meta. Your answer is kept in a cookie for a year, and the Cookie settings link in the footer lets you change it at any time.

Three things run whichever you choose. Google Analytics counts visits and which pages are used. Microsoft Clarity records how pages are used, such as scrolling and clicks, so we can find what is broken or confusing; it masks anything typed into a form. And a call tracking script may show a different phone number for the office, so we know which page led to a call. Either way the number rings the practice.

Browsers also let you block or delete cookies, and most offer a setting for third party cookies specifically. Blocking them does not stop you using this website or submitting the form. It does mean some measurement will not work, which affects our reporting rather than your care.

How long information is kept

Enquiry records are kept for as long as needed to respond and to maintain a record of the enquiry. If you ask us to delete an enquiry record, we will.

Your choices

You can ask what enquiry information is held about you, ask for it to be corrected, or ask for it to be deleted. Call (813) 749-7200 or write to the practice at the address above.

Children

This website is not directed at children and the form is intended for adults. The practice treats patients of all ages, and a parent or guardian should make the enquiry.

Changes

If this policy changes, the date at the top of this page changes with it.

Questions

Call (813) 749-7200 or visit the practice at 15989 Preserve Marketplace Blvd, Odessa, FL 33556.